Results you can measure

More Caffeine, Please

Written by Greg Digneo

A white cup filled to the brim with dark roasted coffee beans, the masthead photograph of More Caffeine, Please
Small Business Marketing

Marketing Your Startup with Neil Patel

· by Greg Digneo

The illustrated cover of the blog's technology marketing ebook, showing a businessman holding off a scythe-carrying figure

Neil Patel is the founder of Crazyegg and Kissmetrics, marketing analytics firms that helps small businesses increase customer conversions. His blog Quicksprout is a startups handbook. If you want to know how to recover from losing millions of dollars – Neil talks about it. If you want to know how to market your business – [...]

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Marketing

Are you measuring the wrong stats?

The other night I was watching a documentary on the Vietnam War. Here’s what I found interesting. American commanders determined the success of a battle on whether or not the kill ration was…

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From Marketing

Marketing

What is your strategy?

· by Greg Digneo

Are you on Twitter? How about Facebook? LinkedIn? Do you blog? Or leave comments on blogs? How about niche sites on Ning? Do you have a strategy about how to “attack” each of these networks? You probably should; for your own sanity. If you were like me, and did each one without a strategy, then you are [...]

Marketing

5 Steps To Make A Tech Business Website 2010 Compliant

· by Greg Digneo

Focus on your customer Too many websites speak only about products and services. For the most part, consumers don’t really care about products and services. Consumers are interested in how products and services will benefit their lives. Suppose your business builds Customer Relationship Management (CRM) software. Instead of creating a website that focuses on and database size, [...]

Marketing

6 Marketing Tips for Small Technology Businesses

· by Greg Digneo

Below are six marketing tips from my new ebook: Measure everything. Wasteful marketing can be a real drain on a businesses’ budget. Before you start any type of marketing, set up a system in which you can measure the success, or failure, of each marketing strategy and tactic. Have a good lead generation system Never in [...]

Marketing

6 Common Marketing Mistakes that are Killing Your Technology Business… And What You Can Do About It

· by Greg Digneo

Learn how you can transform your technology business into a marketing machine by avoiding these six common marketing mistakes. This ebook offers tips and strategies that you can implement immediately to increase your revenue and your profits, including: A practical marketing plan that you can use today 15 ways you can market your business… and tips [...]

Marketing

My New Year’s Resolution: In Corporate Speak

· by Greg Digneo

I’m going to do my best to cover all of the bases by thinking outside of the box while toeing the company line. I want to get my ducks in a row and increase my bandwidth without cutting corners. This will solidify my barriers to entry as I build better mousetraps without reinventing the wheel. I [...]

Marketing

2010 Marketing Predictions

· by Greg Digneo

I got the memo kind of late that I was supposed to do a “predictions post” for next year. With that being said, I’ll steer you toward some great posts from blogs that I read: If you are looking for SEO and SEM predictions, go here and here If you are looking for PR predictions, go here If [...]

Marketing

Are you maximizing the power of email in your marketing?

· by Greg Digneo

Email Marketing Made Easy written by Jodi Kaplan is a step by step guide to set up your email marketing campaign. She shows you how to get your audience to open your email, read your email, and most importantly respond to your emails. She takes you through a 10 step guide on how to format your email [...]

All 22 posts filed under Marketing

From Small Business Marketing

Small Business Marketing

My biggest marketing secret revealed!

· by Greg Digneo

In a few short weeks, my blog will be 1 year old. On a day – to – day basis, I try to give advice and/or share what I’ve learned. I think I can some it up in one sentence: Market unto others as you’d have marketed to yourself. In other words, if you don’t like someone [...]

Small Business Marketing

Who is your real competition?

· by Greg Digneo

You’ve heard it before, you need to determine ALL of your competition, not just your direct competitors. When Scott Cook was developing software he realized that his biggest competitor wasn’t one of the 46 accounting software companies in existence, it was the pencil and paper. At the time, most of his target market was using [...]

Small Business Marketing

Day 7: Building and Marketing my Product

· by Greg Digneo

I came across a blog on Entrepreneur.com posted by Tim Berry that validates my sanity, or lack thereof. It feels good to know that I am not alone! He also has several great suggestions about starting a business. Today, I spent most of my day making connections in various social media. As Seth Godin says, making [...]

Small Business Marketing

Day 4: Setting Goals

by Greg Digneo · filed under Small Business Marketing

I have to admit that I was a little unproductive today. I think the sheer enormity of what I’m trying to accomplish weighed on my mind. I set about the day trying to “learn Twitter” and build my product. To educate myself on Twitter, I read this blog post by…

All 9 posts filed under Small Business Marketing