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More Caffeine, Please

A white cup filled to the brim with dark roasted coffee beans, the masthead photograph of More Caffeine, Please
Monthly archive

November 2009

From the monthly archives: November 2009.

Right Question Vs. Wrong Question

· by Greg Digneo

Yesterday, I was co-speaking at an event on Social Media marketing. I left the event feeling that I might not have done my job. You see, at the event, we got so mired in the details of RSS and how to hook your blog to your twitter account to your Facebook fan page. We received one [...]

My biggest marketing secret revealed!

· by Greg Digneo

In a few short weeks, my blog will be 1 year old. On a day – to – day basis, I try to give advice and/or share what I’ve learned. I think I can some it up in one sentence: Market unto others as you’d have marketed to yourself. In other words, if you don’t like someone [...]

Why great marketing is more than just a slogan

· by Greg Digneo

When I think of fuel efficient cars, I think of Toyota. I do know some people think of Honda as well. However, I certainly don’t think of Chevy as a fuel efficient brand – as they are trying to pull off in this commercial: I think what Chevy needs to realize is that if they want [...]