Neil Patel is the founder of Crazyegg and Kissmetrics, marketing analytics firms that helps small businesses increase customer conversions. His blog Quicksprout is a startups handbook. If you want to know how to recover from losing millions of dollars – Neil talks about it. If you want to know how to market your business – [...]
It seems everyone, including me, is blogging about how to increase sales using Twitter, Facebook, and other social media tools. Unfortunately, the big question with businesses is: How do I reach more qualified customers? So I figured I’d give a few extremely easy ways to do so. Do you want fries with that? Maybe this isn’t [...]
In a few short weeks, my blog will be 1 year old. On a day – to – day basis, I try to give advice and/or share what I’ve learned. I think I can some it up in one sentence: Market unto others as you’d have marketed to yourself. In other words, if you don’t like someone [...]
You’ve heard it before, you need to determine ALL of your competition, not just your direct competitors. When Scott Cook was developing software he realized that his biggest competitor wasn’t one of the 46 accounting software companies in existence, it was the pencil and paper. At the time, most of his target market was using [...]
I thought about why I cringe when I see a company described by a combination of these three phrases: High Quality, Great Customer Service, and Low Prices. It’s impossible for a small business to be all three. High quality can mean a lot of things: Great design, the best materials, seamless ergonomics, etc… [...]
I came across a blog on Entrepreneur.com posted by Tim Berry that validates my sanity, or lack thereof. It feels good to know that I am not alone! He also has several great suggestions about starting a business. Today, I spent most of my day making connections in various social media. As Seth Godin says, making [...]
First, I want to give thanks to my friend Fabi for helping me put this site together – actually, I aske d her to help me, but she wound up doing the whole thing for me. She is amazing. I see this happen all the time. I belong to a few social networks that…
I have to admit that I was a little unproductive today. I think the sheer enormity of what I’m trying to accomplish weighed on my mind. I set about the day trying to “learn Twitter” and build my product. To educate myself on Twitter, I read this blog post by…
Do your customers find you via Google? Do they visit your site from comments you leave on other blogs? Do they visit your site through the various social networks you belong to? There are numerous routes your customers can take to get to your site. Marketing…
“Your idea is so great that everyone will want one!“ We’ve heard this before. Well, the bad news is not everyone will want your product. The good news is not everyone will want your product! Your customers are not everyone. Your customers aren’t all women,…
