The other night I was watching a documentary on the Vietnam War. Here’s what I found interesting. American commanders determined the success of a battle on whether or not the kill ration was in their favor. In other words, if they suffered more fatalities than we did, then the battle was successful. On the other [...]
Learn how you can transform your technology business into a marketing machine by avoiding these six common marketing mistakes. This ebook offers tips and strategies that you can implement immediately to increase your revenue and your profits, including: A practical marketing plan that you can use today 15 ways you can market your business… and tips [...]
When I think of fuel efficient cars, I think of Toyota. I do know some people think of Honda as well. However, I certainly don’t think of Chevy as a fuel efficient brand – as they are trying to pull off in this commercial: I think what Chevy needs to realize is that if they want [...]
You’ve heard it before, you need to determine ALL of your competition, not just your direct competitors. When Scott Cook was developing software he realized that his biggest competitor wasn’t one of the 46 accounting software companies in existence, it was the pencil and paper. At the time, most of his target market was using [...]
I thought about why I cringe when I see a company described by a combination of these three phrases: High Quality, Great Customer Service, and Low Prices. It’s impossible for a small business to be all three. High quality can mean a lot of things: Great design, the best materials, seamless ergonomics, etc… [...]
I came across a blog on Entrepreneur.com posted by Tim Berry that validates my sanity, or lack thereof. It feels good to know that I am not alone! He also has several great suggestions about starting a business. Today, I spent most of my day making connections in various social media. As Seth Godin says, making [...]
Do your customers find you via Google? Do they visit your site from comments you leave on other blogs? Do they visit your site through the various social networks you belong to? There are numerous routes your customers can take to get to your site. Marketing…
“Your idea is so great that everyone will want one!“ We’ve heard this before. Well, the bad news is not everyone will want your product. The good news is not everyone will want your product! Your customers are not everyone. Your customers aren’t all women,…
